{"id":4390,"date":"2022-03-19T00:01:04","date_gmt":"2022-03-18T18:31:04","guid":{"rendered":"https:\/\/tdw.co.in\/crux\/?p=4390"},"modified":"2022-04-06T20:00:18","modified_gmt":"2022-04-06T14:30:18","slug":"how-user-experience-research-is-core-to-client-success-with-bi-3-0","status":"publish","type":"post","link":"https:\/\/tdw.co.in\/crux\/how-user-experience-research-is-core-to-client-success-with-bi-3-0\/","title":{"rendered":"How User Experience Research Is Core To Client Success With BI 3.0"},"content":{"rendered":"\n<p>The business intelligence (BI) tools of earlier generations were not very user-friendly. So much so that you had to have significant technical skills to interact with them. This meant decision-makers at most organizations would have to wait for the users with the necessary skills to create reports for them.<\/p>\n\n\n\n<p>With BI tools evolving over the years, they&#8217;ve become more accessible to non-technical users. However, most of the tools currently on the market still have limitations concerning the experience of the average user.<\/p>\n\n\n\n<p>With&nbsp;<a href=\"https:\/\/www.business2community.com\/business-intelligence\/business-intelligence-3-0-0972078\" target=\"_blank\" rel=\"noreferrer noopener\">BI 3.0<\/a>, you have a new generation of BI tools. These newer tools focus much more on <a href=\"https:\/\/tdw.co.in\/crux\/dr-vikash-raj-on-how-crux-simplifies-analytics-at-idfc\/\" target=\"_blank\" rel=\"noreferrer noopener\">delivering a great user experience<\/a>. It\u2019s not just about being easy to use\u2014these tools aim to offer access to analytics to a broader array of users with varying levels of technical skill.<\/p>\n\n\n\n<p>How can you <strong>maximize the value your customers get from your BI 3.0 tools to deliver the best customer experience possible<\/strong>? Here at <a href=\"https:\/\/tdw.co.in\/crux\" target=\"_blank\" rel=\"noreferrer noopener\">Crux Intelligence<\/a> we combine user research with flexible design. We set expectations upfront and provide client-centric training to drive adoption. <\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-image-fill\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/tdw.co.in\/crux\/wp-content\/uploads\/2022\/03\/johan-godinez-dDYRYivNzbI-unsplash-200x300.jpg);background-position:39% 40%\"><img loading=\"lazy\" width=\"200\" height=\"300\" src=\"https:\/\/tdw.co.in\/crux\/wp-content\/uploads\/2022\/03\/johan-godinez-dDYRYivNzbI-unsplash-200x300.jpg\" alt=\"\" class=\"wp-image-4392 size-full\" srcset=\"https:\/\/tdw.co.in\/crux\/wp-content\/uploads\/2022\/03\/johan-godinez-dDYRYivNzbI-unsplash-200x300.jpg 200w, https:\/\/tdw.co.in\/crux\/wp-content\/uploads\/2022\/03\/johan-godinez-dDYRYivNzbI-unsplash-683x1024.jpg 683w, https:\/\/tdw.co.in\/crux\/wp-content\/uploads\/2022\/03\/johan-godinez-dDYRYivNzbI-unsplash-768x1152.jpg 768w, https:\/\/tdw.co.in\/crux\/wp-content\/uploads\/2022\/03\/johan-godinez-dDYRYivNzbI-unsplash-1024x1536.jpg 1024w, https:\/\/tdw.co.in\/crux\/wp-content\/uploads\/2022\/03\/johan-godinez-dDYRYivNzbI-unsplash-1365x2048.jpg 1365w, https:\/\/tdw.co.in\/crux\/wp-content\/uploads\/2022\/03\/johan-godinez-dDYRYivNzbI-unsplash-scaled.jpg 1707w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p style=\"font-size:17px\">The more value you can help your clients generate using your tools, the more they will come to depend on them. This is a big part of what makes customer success a value driver for companies that offer tools like BI software.<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-cover has-luminous-vivid-orange-background-color has-background-dim\" style=\"min-height:156px\"><img loading=\"lazy\" width=\"360\" height=\"203\" class=\"wp-block-cover__image-background wp-image-4165\" alt=\"\" src=\"https:\/\/tdw.co.in\/crux\/wp-content\/uploads\/2021\/12\/Rectangle-601-edited.png\" data-object-fit=\"cover\" srcset=\"https:\/\/tdw.co.in\/crux\/wp-content\/uploads\/2021\/12\/Rectangle-601-edited.png 360w, https:\/\/tdw.co.in\/crux\/wp-content\/uploads\/2021\/12\/Rectangle-601-edited-300x169.png 300w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><div class=\"wp-block-cover__inner-container\">\n<p class=\"has-black-color has-text-color has-normal-font-size\">Read the full article on Forbes to learn how <strong><em>research, relevant design and client-centric training <\/em><\/strong>can drive success <a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2022\/03\/18\/how-user-experience-research-is-core-to-client-success-with-business-intelligence-30\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>here<\/strong><\/a>.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>For artificial intelligence tools \u2014 and business intelligence platforms in particular \u2014 to be useful, business employees must be able to directly ask questions of the data. The key solutions to this problem are text and language processing-based, which enable computers to understand human questions and their semantic structures, meanings and how they can be applied to the data. [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/tdw.co.in\/crux\/how-user-experience-research-is-core-to-client-success-with-bi-3-0\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":17,"featured_media":2492,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[49,62],"tags":[28],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BI 3.0: How User Research Is Core To Client Success | Crux Intelligence<\/title>\n<meta name=\"description\" content=\"Discover how BI tools have become increasingly accessible to non-technical users &amp; learn how you can deliver a great experience and drive adoption.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tdw.co.in\/crux\/how-user-experience-research-is-core-to-client-success-with-bi-3-0\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BI 3.0: How User Research Is Core To Client Success | Crux Intelligence\" \/>\n<meta property=\"og:description\" content=\"Discover how BI tools have become increasingly accessible to non-technical users &amp; learn how you can deliver a great experience and drive adoption.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tdw.co.in\/crux\/how-user-experience-research-is-core-to-client-success-with-bi-3-0\/\" \/>\n<meta property=\"og:site_name\" content=\"Augmented Business Intelligence | Crux Intelligence\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-18T18:31:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-06T14:30:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tdw.co.in\/crux\/wp-content\/uploads\/2021\/08\/Forbes-Tech-Council.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kathy Leake\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kathy Leake\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/tdw.co.in\/crux\/how-user-experience-research-is-core-to-client-success-with-bi-3-0\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/tdw.co.in\/crux\/how-user-experience-research-is-core-to-client-success-with-bi-3-0\/\"},\"author\":{\"name\":\"Kathy Leake\",\"@id\":\"https:\/\/34.231.55.25\/#\/schema\/person\/5f448cb67a7829d013228d46af53ed84\"},\"headline\":\"How User Experience Research Is Core To Client Success With BI 3.0\",\"datePublished\":\"2022-03-18T18:31:04+00:00\",\"dateModified\":\"2022-04-06T14:30:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/tdw.co.in\/crux\/how-user-experience-research-is-core-to-client-success-with-bi-3-0\/\"},\"wordCount\":248,\"publisher\":{\"@id\":\"https:\/\/34.231.55.25\/#organization\"},\"keywords\":[\"Business Intelligence\"],\"articleSection\":[\"Design For the Future\",\"Press\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tdw.co.in\/crux\/how-user-experience-research-is-core-to-client-success-with-bi-3-0\/\",\"url\":\"https:\/\/tdw.co.in\/crux\/how-user-experience-research-is-core-to-client-success-with-bi-3-0\/\",\"name\":\"BI 3.0: How User Research Is Core To Client Success | Crux Intelligence\",\"isPartOf\":{\"@id\":\"https:\/\/34.231.55.25\/#website\"},\"datePublished\":\"2022-03-18T18:31:04+00:00\",\"dateModified\":\"2022-04-06T14:30:18+00:00\",\"description\":\"Discover how BI tools have become increasingly accessible to non-technical users & learn how you can deliver a great experience and drive adoption.\",\"breadcrumb\":{\"@id\":\"https:\/\/tdw.co.in\/crux\/how-user-experience-research-is-core-to-client-success-with-bi-3-0\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tdw.co.in\/crux\/how-user-experience-research-is-core-to-client-success-with-bi-3-0\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tdw.co.in\/crux\/how-user-experience-research-is-core-to-client-success-with-bi-3-0\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/tdw.co.in\/crux\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How User Experience Research Is Core To Client Success With BI 3.0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/34.231.55.25\/#website\",\"url\":\"https:\/\/34.231.55.25\/\",\"name\":\"Augmented Business Intelligence | Crux Intelligence\",\"description\":\"Crux Intelligence Augmented Business Intelligence &amp; Predictive AI Analytics\",\"publisher\":{\"@id\":\"https:\/\/34.231.55.25\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/34.231.55.25\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/34.231.55.25\/#organization\",\"name\":\"Crux Intelligence\",\"url\":\"https:\/\/34.231.55.25\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/34.231.55.25\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/tdw.co.in\/crux\/wp-content\/uploads\/2021\/08\/Full-logo-on-white-1-e1628098482479.png\",\"contentUrl\":\"https:\/\/tdw.co.in\/crux\/wp-content\/uploads\/2021\/08\/Full-logo-on-white-1-e1628098482479.png\",\"width\":1000,\"height\":515,\"caption\":\"Crux Intelligence\"},\"image\":{\"@id\":\"https:\/\/34.231.55.25\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/34.231.55.25\/#\/schema\/person\/5f448cb67a7829d013228d46af53ed84\",\"name\":\"Kathy Leake\",\"description\":\"CEO of Crux Intelligence and four-time founder\/board member. Putting AI in the hands of every business user.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BI 3.0: How User Research Is Core To Client Success | Crux Intelligence","description":"Discover how BI tools have become increasingly accessible to non-technical users & learn how you can deliver a great experience and drive adoption.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tdw.co.in\/crux\/how-user-experience-research-is-core-to-client-success-with-bi-3-0\/","og_locale":"en_US","og_type":"article","og_title":"BI 3.0: How User Research Is Core To Client Success | Crux Intelligence","og_description":"Discover how BI tools have become increasingly accessible to non-technical users & learn how you can deliver a great experience and drive adoption.","og_url":"https:\/\/tdw.co.in\/crux\/how-user-experience-research-is-core-to-client-success-with-bi-3-0\/","og_site_name":"Augmented Business Intelligence | Crux Intelligence","article_published_time":"2022-03-18T18:31:04+00:00","article_modified_time":"2022-04-06T14:30:18+00:00","og_image":[{"width":1600,"height":720,"url":"https:\/\/tdw.co.in\/crux\/wp-content\/uploads\/2021\/08\/Forbes-Tech-Council.png","type":"image\/png"}],"author":"Kathy Leake","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kathy Leake","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/tdw.co.in\/crux\/how-user-experience-research-is-core-to-client-success-with-bi-3-0\/#article","isPartOf":{"@id":"https:\/\/tdw.co.in\/crux\/how-user-experience-research-is-core-to-client-success-with-bi-3-0\/"},"author":{"name":"Kathy Leake","@id":"https:\/\/34.231.55.25\/#\/schema\/person\/5f448cb67a7829d013228d46af53ed84"},"headline":"How User Experience Research Is Core To Client Success With BI 3.0","datePublished":"2022-03-18T18:31:04+00:00","dateModified":"2022-04-06T14:30:18+00:00","mainEntityOfPage":{"@id":"https:\/\/tdw.co.in\/crux\/how-user-experience-research-is-core-to-client-success-with-bi-3-0\/"},"wordCount":248,"publisher":{"@id":"https:\/\/34.231.55.25\/#organization"},"keywords":["Business Intelligence"],"articleSection":["Design For the Future","Press"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/tdw.co.in\/crux\/how-user-experience-research-is-core-to-client-success-with-bi-3-0\/","url":"https:\/\/tdw.co.in\/crux\/how-user-experience-research-is-core-to-client-success-with-bi-3-0\/","name":"BI 3.0: How User Research Is Core To Client Success | Crux Intelligence","isPartOf":{"@id":"https:\/\/34.231.55.25\/#website"},"datePublished":"2022-03-18T18:31:04+00:00","dateModified":"2022-04-06T14:30:18+00:00","description":"Discover how BI tools have become increasingly accessible to non-technical users & learn how you can deliver a great experience and drive adoption.","breadcrumb":{"@id":"https:\/\/tdw.co.in\/crux\/how-user-experience-research-is-core-to-client-success-with-bi-3-0\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tdw.co.in\/crux\/how-user-experience-research-is-core-to-client-success-with-bi-3-0\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/tdw.co.in\/crux\/how-user-experience-research-is-core-to-client-success-with-bi-3-0\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/tdw.co.in\/crux\/"},{"@type":"ListItem","position":2,"name":"How User Experience Research Is Core To Client Success With BI 3.0"}]},{"@type":"WebSite","@id":"https:\/\/34.231.55.25\/#website","url":"https:\/\/34.231.55.25\/","name":"Augmented Business Intelligence | Crux Intelligence","description":"Crux Intelligence Augmented Business Intelligence &amp; Predictive AI Analytics","publisher":{"@id":"https:\/\/34.231.55.25\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/34.231.55.25\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/34.231.55.25\/#organization","name":"Crux Intelligence","url":"https:\/\/34.231.55.25\/","sameAs":[],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/34.231.55.25\/#\/schema\/logo\/image\/","url":"https:\/\/tdw.co.in\/crux\/wp-content\/uploads\/2021\/08\/Full-logo-on-white-1-e1628098482479.png","contentUrl":"https:\/\/tdw.co.in\/crux\/wp-content\/uploads\/2021\/08\/Full-logo-on-white-1-e1628098482479.png","width":1000,"height":515,"caption":"Crux Intelligence"},"image":{"@id":"https:\/\/34.231.55.25\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/34.231.55.25\/#\/schema\/person\/5f448cb67a7829d013228d46af53ed84","name":"Kathy Leake","description":"CEO of Crux Intelligence and four-time founder\/board member. Putting AI in the hands of every business user."}]}},"_links":{"self":[{"href":"https:\/\/tdw.co.in\/crux\/wp-json\/wp\/v2\/posts\/4390"}],"collection":[{"href":"https:\/\/tdw.co.in\/crux\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tdw.co.in\/crux\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tdw.co.in\/crux\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/tdw.co.in\/crux\/wp-json\/wp\/v2\/comments?post=4390"}],"version-history":[{"count":0,"href":"https:\/\/tdw.co.in\/crux\/wp-json\/wp\/v2\/posts\/4390\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tdw.co.in\/crux\/wp-json\/wp\/v2\/media\/2492"}],"wp:attachment":[{"href":"https:\/\/tdw.co.in\/crux\/wp-json\/wp\/v2\/media?parent=4390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tdw.co.in\/crux\/wp-json\/wp\/v2\/categories?post=4390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tdw.co.in\/crux\/wp-json\/wp\/v2\/tags?post=4390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}